FRANK REINA

Frank began to appreciate style and beauty at a young age at his sister’s salon in upstate NY. While he was in the army stationed in Europe, Frank was overtaken by the rich fashion culture and inspired by the many different influences that created style. This lead to Frank to attending beauty school after his return to NY and he began his work experience apprenticing at his sister’s salon in Albany, NY. While Frank was working there he went on to become an educator for L’anza international and Rusk. Eventually Frank moved to New York City where got the opportunity to work for L’Oreal as a freelance color representative. From there Frank went further in the industry to work for companies such as Matrix and Toni & Guy.
After ten successful years in the industry, Frank gravitated to doing color. He has been doing  color exclusively for the past twenty five years . Frank approaches every client as a new creation- as unique as they are, by studying every feature from hair shape to skin tone and hair texture . Frank loves to create beautiful natural looking highlights, multidimensional color and stunningly rich single processes.